The media inundates us with the branding of products, companies and celebrities. We all wield a branding iron, though, deliberately or not.
The tattoo you almost didn’t get, your signature style, your inimitable story telling and countless other things act in concert to help others form an impression of you. And just as branding can make or break a product’s success, it can make or break yours.
Think of branding as creating a reputation; it’s what people buy into before they open the box or look under the hood. And in the case of your own personal branding, it’s not just what others value; it’s what you value. It’s a picture of what wakes you up in the morning and motivates you to go for it — provided the brand fits you.
The heart of my work is being true to yourself … and that means aligning your choices with what’s inside, your essence of love, your values, sense of purpose and vision to make a difference.
We constantly choose how to direct our energy; and in the process, we create an image that talks, looks and acts in an identifiable way to brand us. Oddly enough, the brand doesn’t necessarily reflect what’s inside; we can be oblivious to what’s there or intentionally hide it.… More