Men—and even women—have struggled for centuries to figure out what women want. As a woman, I think I can tell you what we don’t want.

We don’t want a coward. And the rest is up for grabs; it depends on the woman and her preferences. I know, that’s an unsophisticated response to Freud’s: “Despite my 30 years of research into the feminine soul, I have not been able to answer … the great question that has never been answered: What does a woman want?”

Stay with me, though. If a man is courageous, he’s not intimidated by our intelligence. He appreciates our intuition. He’s not threatened by our emotions, however cyclical; and he’s not embarrassed by his own. He’s strong and vulnerable. He’s true to himself … and that means, according to Shakespeare, he’s true to us!

I could almost rest my case, but as a woman, I love to be heard. And as a man, you may be wondering how to conjure up courage.

We’re so sensitive to the fear of rejection that we get a better view if we step away from it. Sales offers us an ideal window. Maybe you’ve heard about the new guy hired to sell life insurance.… More

… More

… More